Fundraising call-to-action video for The Christian and Missionary Alliance (Great Commission Day campaign).

Hired by Josh Whiteman, Director of Video Production, Christian and Missionary Alliance.

They needed a trusted editor who could turn around a high-emotion, high-impact piece within one to two days — in time for a global premiere.

They chose me because of my pacing skills, emotional storytelling approach, and a strong history of delivering for them on past projects across several years.

Editor and Story Producer.

Direct client communication with Josh Whiteman and Olivia M.

Create an emotionally stirring, punchy video that motivates viewers to donate immediately toward global missions.

The edit needed to feel uplifting, urgent, and inspiring — not slow or documentary-style — and drive momentum toward a clear call to action.

• No predefined script — I had to structure the emotional arc directly from raw interviews.

• Limited b-roll available, requiring careful weaving to maintain energy without dragging.

• Needed to create multiple final deliverables (full video + social cuts) under a compressed timeline.

• Client trusted me with broad creative freedom but expected tight storytelling and high emotional precision.

• Built a strong emotional backbone from the best speaker moments, prioritizing clarity and urgency.

• Pushed pacing to keep momentum constantly building — no long-winded interview clips.

• Matched story beats to a driving music track selected by the client for energy and consistency.

• Layered b-roll intentionally at emotional peaks to reinforce key moments visually without slowing the rhythm.

• Delivered a full suite of exports: 16x9 and 9x16 formats for both full video and short social cuts.

At the 66% mark, one speaker shares a pivotal quote:

“The person I was sharing the gospel with says, ‘This is amazing news about the gospel.’ They asked, ‘Why have they not shared this with me before?’”

I structured the pacing so that this quote lands precisely at the emotional crux of the piece — delivering a goosebump moment that perfectly fuels the final call to action.

B-roll around this quote was kept minimal and deliberate, ensuring the speaker’s voice and story hit full emotional weight without distraction.

• Producer: Josh Whiteman

• Cinematographers: Rosie Daniels, Josh Whiteman

• Colorist: Anatolii Kyiashko

• Editor and Story Producer: Max Partain