Repositioning a World Class MC
ADAM CHRISTING | CREATIVE DIRECTOR & EDITOR | KEYNOTE REEL
WHY THIS MATTERED
Adam was one of the most respected MCs in the industry. But he wasn’t being hired as a keynote. He didn’t need more experience. He needed his work to reflect who he already was.
WHAT WASN’T WORKING
Everything about his video presence reinforced the wrong story. Outdated footage. Inconsistent quality. Framed as a host, not a thought leader. There was no single piece that positioned him for higher-fee keynote stages.
WHAT I DID
We didn’t 'cut a reel.' We redefined the narrative.
Every decision served one goal: present Adam as a premium keynote speaker—without saying it out loud.
That meant: Removing footage that hurt credibility, even if it was impressive. Designing shots that felt intentional, not opportunistic. Structuring the opening to earn attention in the first ten seconds.
We filled visual gaps creatively and protected tone relentlessly. Nothing went in unless it strengthened belief.
WHAT CHANGED
The shift was immediate. Agents, bureaus, and peers responded to the work—not with compliments, but recognition. The reel now positions Adam accurately—doing the job of selling without ever mentioning price.
“"I’m in love with my video. It completely changed my booking trajectory."
- ADAM CHRISTING