Fundraising video for The Christian and Missionary Alliance
Campaign: Great Commission Day

Joshua Whiteman, Senior Producer at C&MA, brought me in to handle one of their most important annual fundraising appeals. He needed an emotionally sharp, fast-turn edit that could rally support without feeling generic or forced.

Editor and Story Producer.

Direct client communication with Josh Whiteman and Olivia M.

Make donors feel the weight and urgency of the mission — fast. The goal was clarity, conviction, and emotional connection in under 90 seconds.

The footage came from multiple shoots across different locations and ministries. There was no unified script or narrator — just interviews, b-roll, and high expectations. The emotional thread had to be built from scratch and had to hit hard in a short runtime.

I anchored the story around a single emotional through-line — global impact through personal obedience. Using voice-over pulled from interview bites, I structured the edit to escalate from intimate stories to collective action, landing with a clear ask and visual punch. Every cut served tension, pacing, and mission clarity.

At the 66% mark, one speaker shares a pivotal quote:

“The person I was sharing the gospel with says, ‘This is amazing news about the gospel.’ They asked, ‘Why have they not shared this with me before?’”

I structured the pacing so that this quote lands precisely at the emotional crux of the piece — delivering a goosebump moment that perfectly fuels the final call to action.

B-roll around this quote was kept minimal and deliberate, ensuring the speaker’s voice and story hit full emotional weight without distraction.

• Producer: Josh Whiteman

• Cinematographers: Rosie Daniels, Josh Whiteman

• Colorist: Anatolii Kyiashko

• Editor and Story Producer: Max Partain